Sturgis Pretzel Company

Brand Identity • Packaging • Brand guide

Sturgis Pretzel Factory is America’s first commercial pretzel bakery, founded in 1861 in Lititz Pennsylvania. As a significant piece of history to the rural Pennsylvania area, Sturgis needed a rebrand that reflected just that. My objective was to create a memorable identity that appeals to the taste-buds while referencing the cultural impact of the Sturgis factory.

Art Direction: Alice Drueding