Sturgis Pretzel Company

Brand Identity •  Brand guide • Packaging

Sturgis Pretzel Factory is America’s first commercial pretzel bakery, founded in 1861 in Lititz Pennsylvania. As a significant piece of history to the rural Pennsylvania area, Sturgis needed a rebrand that reflected that. Jordan’s objective was to create a memorable identity that appeals to the taste-buds while referencing the local cultural impact of the Sturgis factory.
Art Direction: Alice Drueding


Logo development Process